La Fleur's Lottery World
    Twitter LinkedIn RSS
    Wednesday, March 29
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Video»Conference»Forum»16 Vancouver»Marty Yaskowich, Tribal DDB; The thin line in modern consumption between personalization and privacy
    16 Vancouver

    Marty Yaskowich, Tribal DDB; The thin line in modern consumption between personalization and privacy

    September 9, 20162 Mins Read
    Facebook Twitter LinkedIn Email

    Marty Yaskowich, EVP Chief Innovation Officer at Tribal DDB, spoke about the thin line in modern consumption between personalization and privacy. “For all that technology has brought us, there is still this huge gap between what the consumer really wants and needs and what we’re able to deliver,” Yaskowich said.
    He brought up an example: “It’s something the lottery industry has been dealing with for many years. Your consumer, your player, they want the big jackpot. They want to win the big lottery, and the minute they do, they don’t want you to tell anyone about it.”
    The average consumer is completely visible to the average company, because most of their information is on the internet and easily accessed. Sometimes consumers are happy to share this information, with companies and people, as it makes their life easier. However, companies have crossed the line in collecting and/or sharing information without the user’s knowledge and it has backfired in a very negative and public way. It is critical to find the balance of collecting, sharing and using information without crossing a line.
    Yaskowich explained the direction of the markets in this way. “Modern brands are built for a networked world that is re-evaluating consumption, demanding transparency, expects amazing experiences over ads and appreciates brands that make better things,” he said.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleNatt Fry, Accenture; The future of retail
    Next Article Kevin Gass and Jordan Willms, BCLC; Lottery transformation

    Related Posts

    Sustainability Awards

    September 9, 2016

    Jason Lisiecki, Michigan Lottery; Update on Michigan iLottery initiative

    September 9, 2016

    Jim Lightbody, BCLC; The future of the industry

    September 9, 2016

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Weekly Lottery Brief: 3/27/2023 – Texas Couriers at Risk?

    California Lottery TV Ad

    NeoPollard Interactive Announces Addition Of Pick 3 And Pick 4 To North Carolina Education Lottery’s Online Play

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Weekly Lottery Brief: 3/27/2023 – Texas Couriers at Risk?

    March 28, 2023

    California Lottery TV Ad

    March 28, 2023

    NeoPollard Interactive Announces Addition Of Pick 3 And Pick 4 To North Carolina Education Lottery’s Online Play

    March 27, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.