TLF Publications, Inc. inaugurated the LaFleur’s Sustainability Awards (LSAs) to recognize world lotteries that have achieved outstanding results in the areas of responsible gaming, corporate social responsibility and environmental initiatives. The LSAs highlight specific programs that could be replicated, including stakeholder optimization, RG initatives, CSR outreach and environment programs. The goal of the LSAs is to create a library of tangible and realistic guidelines for organizations who wish to enhance their citizenship.
Seven lotteries were recognized with Sustainability Awards trophies at LaFleur’s Global Lottery Forum on Wednesday, June 29, 2016. The awards were presented by TLF President and CEO Terri Markle with the help of Dr. Kahlil Philander, Director, Social Responsibility, BCLC. The following seven lotteries were presented Sustainability Awards trophies for their corporate social responsibility (CSR), responsible gaming (RG) and environment initiatives: 1) Atlantic Lottery (CSR), 2) Camelot U.K. Lotteries Limited (RG), 3) FDJ (Environment), 4) Hoosier Lottery (RG), 5) Lotterywest (CSR), 6) Norsk Tipping (RG) and 7) Oregon Lottery (RG).
“At BCLC, corporate social responsibility and responsible gaming are very important things to our organization,” noted Dr. Philander. “Not only is it the right thing to do, but it is a powerful way to enhance the player experience, both by creating more positive experiences with our products and also if anyone has a negative experience with our products, being there for them to create that right remedy for them. The best companies in the world at customer experience know this and do this do this. It creates loyalty and positive word of mouth.”
“We are delighted to receive this award,” said Brent Scrimshaw, President & CEO, Atlantic Lottery Corp. “Like all the lotteries in the room, corporate social responsibility is at the heart of everything we do. Building a stronger, more vibrant and heathy environmentally aware Atlantic Canada is the reason we exist.”
“The fact that voted to ‘Brexit’ doesn’t mean we don’t take responsible gaming seriously,” joked Andy Duncan, CEO, Camelot UK Lotteries.
“We have done many environment programs at FDJ. We are active in many areas. It is all about building a good image and building a good brand,” said Pascal Blyau, International Relations Director, FDJ.
“Thank you very much for this award,” said Katie Carlson, Corporate Social Responsibility and Compliance Director, Gaming Industry, IGT Indiana. “We are very proud of our level four WLA certification. We wanted to thank our Canadian colleagues for being so helpful.”
“Thanks very much for the award,” said Paul Andrew, CEO, Lotterywest. “Lotterywest is very proud of the significant social contribution we make in Western Australia. We work every day to make our community a little bit better.”
“On behalf of Norsk Tipping I would like to thank you for this award,” said Hans-Erland Ringsvold, Head of iGaming/Instaspill, Norsk Tipping. “It is a good image of what is going on in Norsk Tipping that I, as head of iGaming and the VLT business, am the one receiving this award. As a product man, it is a prerequisite for everything to do with future enhancement. This is an important award for us.”
“The Oregon Lottery is very honored to receive this award and share this stage with all of these other lotteries that are dedicated to responsible gambling,” commented Farshad Allahdadi, Chief Sales & Retail Services Officer, Oregon Lottery. “It is a privilege to us. We don’t see this as a responsibility for our agency alone. We have strong partnerships with our retailers and treatment providers in the larger community. I think this reward reflects that. Thank you.”