Tracey Cohen, COO, DC Lottery and Jodie Warren, Director of Campaign Management, MDB Communications co-presented “Better Together: The Ad Agency & Client Relationship Reimagined.”
Advertising agencies have long been a source of creative solutions for lotteries to promote the latest games and promotions for their clients. Today, the opportunities to form true partnerships are not only more prevalent, but also extremely important. Whether it is campaign development, game innovation and design, or pioneering new initiatives – the more integrated the client/agency relationship is, the bigger the possibilities and the better the results. They provided examples of how the DC Lottery and MDB Communications have created a long-term partnership built on a foundation of shared passion, commitment and hard work.
Tracey Cohen, Chief Operating Officer, DC Lottery & Jodie Warren, VP, Director of Campaign Management, MDB Communications