Robin Osborne, Managing Director and Kristen Knape, Associate Head of Strategy, David&Goliath explored (what may appear to be) mammoth emotional barriers that keep people from playing the lottery—disappointment, unluckiness and guilt. They looked at psychology, behavioral economics and case studies in an effort to hopefully ease our minds—or at least give us some food for thought on how we can leverage marketing efforts to create paths to more positive associations.
Robin Osborne, Managing Director & Kristen Knape, Associate Head of Strategy, David&Goliath
