La Fleur's Lottery World
    Twitter LinkedIn RSS
    Wednesday, May 25
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Video»Symposium»DC 19»Great Lottery Advertising – A Retrospective Leo Mamorsky, Maryland Lottery
    DC 19

    Great Lottery Advertising – A Retrospective Leo Mamorsky, Maryland Lottery

    May 20, 20191 Min Read
    Facebook Twitter LinkedIn Email

    Leo Mamorsky, CMO, Maryland Lottery & Gaming offered a 25-minute retrospective on “Great Lottery Advertising.”

    “Great lottery advertising takes more than a little luck,” said Mamorsky. “While there’s no guarantee that a campaign will be successful, the odds are in your favor if you use a winning combination: a good creative brief, an excellent product and a collaborative team of talented people who bring the campaign to life.”

    Mamorsky took the audience on a journey through time to show what he believes to be the best of the best—lottery ads that not only provide great storytelling, but also engage consumers, ignite imaginations and spur game playership. “These ‘classics’ are as relevant today as when they first appeared,” he stressed.


    Download Presentation – Great Lottery Advertising – A Retrospective Leo Mamorsky, Maryland Lottery

    Leo Mamorsky, Chief Marketing Officer, Maryland Lottery

    Share. Facebook Twitter LinkedIn Email
    Previous ArticlePennsylvania Lottery Scratcher Case Study – Kara Sparks, Pennsylvania Lottery
    Next Article Better Together: The Ad Agency & Client Relationship Reimagined – Tracey Cohen, DC Lottery & Jodie Warren, MDB Communications

    Related Posts

    Ad Agency Executive Panel

    December 3, 2019

    Shifting Strategy: Synergy Between Product & Advertising: Carlos Rodriguez (Connecticut Lottery)

    December 3, 2019

    Prizes Remaining Advertising: Christian Hawley (Colorado Lottery) & Shea Tullos (Cactus)

    December 3, 2019

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    La Fleur’s Magazine Organizes Spring Conference in Richmond, Virginia (May 23-25)

    Marcus Thomas Introduces Adaptep™ Intelligent Ecosystem for Lotteries

    Quote of Week: Isabelle Jean, Loto-Quebec

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    343 Community Center Ave

    Gaithersburg, MD 20878

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    La Fleur’s Magazine Organizes Spring Conference in Richmond, Virginia (May 23-25)

    May 23, 2022

    Marcus Thomas Introduces Adaptep™ Intelligent Ecosystem for Lotteries

    May 23, 2022

    Quote of Week: Isabelle Jean, Loto-Quebec

    May 20, 2022
    Copyright © 2022 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.