Leo Mamorsky, CMO, Maryland Lottery & Gaming offered a 25-minute retrospective on “Great Lottery Advertising.”
“Great lottery advertising takes more than a little luck,” said Mamorsky. “While there’s no guarantee that a campaign will be successful, the odds are in your favor if you use a winning combination: a good creative brief, an excellent product and a collaborative team of talented people who bring the campaign to life.”
Mamorsky took the audience on a journey through time to show what he believes to be the best of the best—lottery ads that not only provide great storytelling, but also engage consumers, ignite imaginations and spur game playership. “These ‘classics’ are as relevant today as when they first appeared,” he stressed.
Leo Mamorsky, Chief Marketing Officer, Maryland Lottery