The last presentation of the day examined inlane. Ryan Mindell, Lottery Operations Director, Texas Lottery presented lessons learned from the Texas Lottery’s path to inlane integration.
The presentation included an overview of why it makes sense for lotteries to focus on inlane draw sales and different considerations for implementing inlane. “There is a gap between the short-term cost of inlane, and the long term gains that it brings to us and our customers. Lotteries are uniquely positioned to take advantage of that gap,” Mindell said.
Additional focuses included dealing with increasing uncertainty in the retail world, managing multiple stakeholders in the development process, and staying focused on the lottery’s goals despite these challenges.
Ryan Mindell, Lottery Operations Director, Texas Lottery