Merrill Fullerton, Marketing Manager, Instant Games, Atlantic Lottery Corp. (ALC) presented “The Power of One: How A Unified Instant Team Is Driving Sales & Players Online and at Retail.”
ALC’s Scratch’N Win and Digital Instant sales continued their upward trajectory in FY2018-19 and both portfolios were recently merged into one integrated marketing team.
Fullerton focused on how ALC’s unique integrated instant team is delivering an omni-channel portfolio and frictionless player experience, as well as the benefits realized by its new team structure.
The presentation included several practical examples of recent games and marketing executions that drive play across retail and online.
Merrill Fullerton, Marketing Manager, Instant Games, Atlantic Lottery
