La Fleur's Lottery World
    Twitter LinkedIn RSS
    Wednesday, July 6
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Video»Symposium»DC 19»Virginia’s Cashless Vending Implementation – Deborah Courtney, Virginia Lottery
    DC 19

    Virginia’s Cashless Vending Implementation – Deborah Courtney, Virginia Lottery

    May 20, 20191 Min Read
    Facebook Twitter LinkedIn Email

    Deborah Courtney, Director of Finance, Virginia Lottery explained the rationale for going cashless in Virginia. The lottery’s strategic objective was to increase the percentage of Virginia adults who play the lottery at least monthly.

    She shared Virginia’s experience with implementing cashless payments at vending machines deployed at Virginia Lottery retailers across the state. Virginia Lottery research revealed players wanted a cashless payment option because it was more convenient. Like Pennsylvania, Virginia has decided to use a debit only model and pay for the transaction fee.

    Incremental sales increased by $360 per unit, resulting in a direct profit of $104. Banking fees on average cost $43, leaving a net of $61 for the lottery. That results in $6 million a year in profits, without any marketing or process improvement.


    The cashless trends panel provided important advice for proactive lotteries looking at going cashless in the future.

    Deborah Courtney, Director of Finance, Virginia Lottery

    Download: Virginia’s Cashless Vending Implementation – Deborah Courtney, Virginia Lottery

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleGoing Cashless: START NOW – Dan Coyne, Pennsylvania Lottery
    Next Article Blake Jarrett & Company Silver Sponsor

    Related Posts

    Cashless Payment Update: Andrew Crowe (Worldpay)

    December 3, 2019

    DC Conference 2019: Videos and Presentations

    May 22, 2019

    Sports Betting Panel

    May 21, 2019

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    DC’s Office of Lottery & Gaming Launches Loaded Family of Games

    OpenBet Sports Betting Technology Powers Czech Lottery Company SAZKA a.s.’ Sportsbook Arm, Sazkabet

    Colorado Gov. Signs Bill Allocating Additional RG Funding to the Colorado Lottery

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    DC’s Office of Lottery & Gaming Launches Loaded Family of Games

    July 6, 2022

    OpenBet Sports Betting Technology Powers Czech Lottery Company SAZKA a.s.’ Sportsbook Arm, Sazkabet

    July 6, 2022

    Colorado Gov. Signs Bill Allocating Additional RG Funding to the Colorado Lottery

    June 30, 2022
    Copyright © 2022 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.