Amy Baril, CEO & President, NDP
SUMMARY
Marketers have much to be excited and overwhelmed by in advertising and media. The languishing Pandemic continues to reshape the landscape. And the shifts in consumer behaviors are here to stay. Consumers have learned over the past 2+ years they can work, play and live anywhere blurring the lines of physical and digital opportunities for marketers. This discussion will cover key trends in the rebounding retail industry from data and privacy shifts, influencer brand relationships, media consumption trends to coupling campaign messages to capture illusive audiences.
