Julie Senchak, VP, Digital Experience & Technology, 9Rooftops
It can take years to be granted approval for an iLottery program. When approval finally happens it is one of the most exciting & terrifying moments for Lottery marketers. This presentation will cover how to conquer iLottery marketing starting with pre-launch and launch, as well as analyzing advertising learnings from a more mature program. Finally, get ready to learn about leveraging the power of the Lottery brand to help push iLottery marketing to the next level.