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    You are at:Home»Video»Symposium»Richmond 22»How to Win at iLottery Marketing
    Richmond 22

    How to Win at iLottery Marketing

    July 28, 20221 Min Read
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    Julie Senchak, VP, Digital Experience & Technology, 9Rooftops

    Summary

    It can take years to be granted approval for an iLottery program. When approval finally happens it is one of the most exciting & terrifying moments for Lottery marketers. This presentation will cover how to conquer iLottery marketing starting with pre-launch and launch, as well as analyzing advertising learnings from a more mature program. Finally, get ready to learn about leveraging the power of the Lottery brand to help push iLottery marketing to the next level.

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