Danielle Snidow, Deputy Director of Marketing, The West Virginia Lottery
Tips and tricks to take your Lottery’s Social Media outreach to the next level!
In 2020, Covid hit and on-site Player Promotions came to a grinding halt. The WV Lottery was tasked with finding a safe way to keep in touch with our players. We answered the call with the creation of our Facebook Live Prize is Right Interactive Game Show. The Show was a hit and engaged players old and new! Also, we now offer Lottery Talk, a monthly show which highlights our products and promotions and a variety of social contests on all platforms to engage our players.