Katherine Cundiff, Vice President, Product Development, Georgia
Lottery Corporation
SUMMARY
Increasing ticket sales and the transfer of funds over to state beneficiaries remains a primary goal for lotteries.We know from experience, players like new games and games that consistently deliver positive experiences. Keeping players engaged, attracting new players and moving a player up to the next price point can be achieved by creating approaches to maximize the value of a core game. This session will cover strategies and tactics that can be applied throughout your portfolio.