Tina Wolf, VP, Product & Partnerships, Camelot Illinois
SUMMARY
The draw-based game Fast Play is a popular retail lottery offering in at least 18 states. At the end of 2021, the Illinois Lottery was the first U.S. lottery to also offer its Fast Play games to players online. By transforming a black and white physical ticket into an engaging online play experience, the Illinois Lottery has been able to grow its player base, attract new players, and drive Fast Play sales – all within its existing legislative framework. At the start of May, the Lottery will introduce another new way to play Fast Play in retail called “Scan-N-Play”.