Baptiste Brouste, International Market Analyst at Française des Jeux (FDJ), discussed digital offering.
In 2001, FDJ launched its scratch games online for the first time. Today, digitalization is at the heart of the strategic plan FDJ 2020. To increase the share of digitized sales to 20% by 2020, FDJ is focused on the digital transformation.
One of the newest programs that FDJ has started is Motors, a new lottery gameplay that offers a more engaging experience. “The player can make choice that will improve the feeling of interacting with the game, but everything is still randomly predicted,” Brouste said.
