Terry Rich, CEO, Iowa Lottery, presented information on the Powerball Power Cruise national campaign.
“We are putting together a value-added promotion with Royal Caribbean Cruises. We will be able to buy an entire ship and fill that ship with Powerball customers,” said Rich. The cruise will be privately chartered. During the cruise, there will be $150,000 in prizes given away. There will also be a VIP concert on the cruise of a well-known act.
To enter the contest, players will be able to use Alchemy3’s
“Collect N’Win” app for the Power Cruise program. “This is going to be the first big exercise in working with a huge national partner. The deadline for getting in as a lottery is June 30, 2016. The actual giveaway is in October 2017. And the cruise will set sail in January 2018,” said Rich.
