Tracey Cohen, Interim Executive Director, D.C. Lottery, spoke about the current and future state of the D.C. Lottery.
The D.C. Lottery operates the only city lottery in North America, with fewer than 450 agents.
According to Cohen, the lottery’s current challenges include no presence in Metro/WMATA (nation’s second busiest transit system), sales prohibition in federal enclave (which attracts 20 million visitors who spent $6.8 billion), eighth most expensive media market and competition from neighboring casinos.
The current highlights is D.C. Lottery ranks among the best in the nation, being seventh in operating income per capita, and first in U.S. in draw game sales per capita and daily number games sales per capita. Presently it is $2 million over the transfer amount for this time last year.
As to the future, “the lottery celebrates its 30-year anniversary in 2017,” said Cohen. “We are forwarding discussions with WMATA to initiate a pilot project in subway stations, reaching new audiences and launching exciting new tickets that resonate with the player base.”