Robin Reining, Chief Administrative Officer, Wyoming Lottery Corp., talked about its draw game strategy.
The Wyoming Lottery Corp. is an atypical lottery. They don’t get any funding from state, so they had to secure a loan to start the lottery. Currently, Wyoming Lottery has only eight staff members. Plus they are only permitted to sell draw games; instant games are prohibited.
WyoLotto rolled out Lucky for Life, their fourth new game. As part of the campaign, they created a character named “Mr. Luck” to be the mascot for the game. They also did a retailer training campaign. “We wanted to make sure that our retailers understood the new game. We wanted them to help us sell it. But to sell it, they need to understand it,” Reining said.
