Shelly Gerteisen, Draw Product Manager, Florida Lottery, discussed the lottery’s draw game expansion. They offered six promotions, launched three draw games, added a new playstyle for two draw games and sold a raffle.
PowerCruise had so many unique selling features that Florida was able to emphasize the features that most appealed to their players, like VIP concerts. “Florida represented 21% of the total population in the Collect’n’Win promotion, but we accounted for 51% of the active players,” Gerteisen said. “We had an increase in Powerball sales when you are looking at Powerball sales with similar jackpot levels. While this promotion won’t cure your billionaire hangover, it is at least like two Tylenol to help get you through it.”
