Terri Rose, Director, Advertising & Gaming, Virginia Lottery, talked about revamping internet subscription sales.
The Virginia Lottery began the process in 2015 and launched in 2016. The lottery has not done a lot of marketing with their new subscription platform, because they were focused on helping the legacy subscription players transition.
With limited marketing, the new platform was forecasted to reach $4 million in sales. “We feel very strongly at $4 million sales, especially with this $1 million win by the end of the fiscal year. Next year we hope to add marketing efforts to the program and we forecasted $10 million,” said Rose.
The lottery plans to add an online game card and add Cash4Life to the game card.