Nicole Jordan, Director of Marketing & Communications, DC Lottery focused on how change is the only constant thing in life. “No business stands still—least of all the lottery business. Every year brings new challenges, new choices, and new competition for people’s time and attention. Washington D.C. is a city surrounded by two large states; the DC Lottery must continually evolve in anticipation of, and in response to, changes in the marketplace,” said Jordan.
DC Lottery’s commitment to fun, innovative products and its commitment to reaching its players where they are and meeting their wants has resulted in major product rollouts, such as the $30 Cash Extravaganza and Washington Capitals Stanley Cup Scratcher. The FY19 products and promotions included a comprehensive holiday program (Holiday Bucks Promotion, Holiday Buck retail promo and Pop Up Store near Capital One Arena) plus a new DC Centric product (202). Bonuses are also big with players including “Bracket Bucks,” “Tax Time Bonus” and “More Money May.”
Nicole Jordan, Director, Marketing & Communications, DC Lottery