Panel: Canadian Lottery CEOs

The Canadian Lottery CEO Panel focused on their reaction to the Millennial Safari panel as well as how innovation drives their organization. o Brent Scrimshaw, CEO, ALC: “We have lost about half of our 19-35 year old player base. That is common across the country. Our innovation is focused on two areas. One is how do we communicate with a younger age group. They do not see themselves as [...]