DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Retail-Incentive-Program_Eric-Grubbs-Matthew-Greenstreet_Pennsylvania-Lottery.pdf The presentation explains how the Pennsylvania Lottery’s Retail Incentive plan was developed. The second part of the plan shows the lottery’s execution at retail.…
Year: 2023
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/DC-Evolution-to-eCommerce-Sports_Frank-Suarez_DC-Lottery.pdf The DC Lottery existed for almost 40 years as a traditional lottery. In 2020, that all changed as the DC Lottery became one of…
Panelists: Erin Murphy, Interactive Product Director, Georgia Lottery Corporation Zac Strickler, Digital Gaming Operations Manager, Michigan Lottery Stephanie Weyant, Deputy Executive Director for Marketing & Products,…
Panelists: Lester Elder, Executive Director, Missouri Lottery Gary Grief, Executive Director, Texas Lottery Kelly Gee, Executive Director, Virginia Lottery Moderator: Terri Markle, Publisher, La Fleur’s Magazine
Whether it’s a new product, game, or campaign, the bi-annual EL Advertising Awards showcase the top lottery advertisements in Europe. The top prize – the EL…
Panelists: Helene Keeley, Director, Delaware Lottery Frank Suarez, Executive Director, DC Lottery John Martin, Director, Maryland Lottery & Gaming Drew Svitko, Executive Director, Pennsylvania Lottery Kelly…
The Lucky Day digital second-chance promotion is driving sales for two retail scratch-off games, $1 Wild Luck and $2 Crazy Luck. Wild Luck is performing 36% higher than all $1 SCEL scratch-offs currently on sale and Crazy Luck is performing 17%…
Panelists: Tom Ackerman, Deputy Director, Marketing, Ohio Lottery Robert Tirloni, Lottery Operations Director, Texas Lottery Adem Cengiz, Digital Communications Manager, North Carolina Education Lottery Moderator: Terri…
Panelists: Scott Chavkin, Marketing Director, Colorado Lottery Katherine Cundiff, VP, Product Development & Research, Georgia Lottery Corporation Will Russ, Products Manager, Texas Lottery Commission Moderator: Terri…
Panelists: Bret Toyne, Executive Director, MUSL David Barden, CEO, New Mexico Lottery Authority Drew Svitko, Executive Director, Pennsylvania Lottery Moderator: Terri Markle, Publisher, La Fleur’s Magazine