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Allwyn, the new operator of The National Lottery, is launching its first campaign, titled “Will you be next?”. The campaign focuses on the Lotto game, which creates an average of two millionaires each week. The digital-first campaign, created in collaboration with VCCP London and Hearts & Science, features films set in everyday locations such as a chip shop, cinema, and newsagent, encouraging viewers to guess who the next millionaire might be. The campaign includes out-of-home (OOH) and special builds and aims to showcase The National Lottery’s product brands and attract new players.
The Ohio Lottery Commission has issued two Requests for Proposals (RFPs). The first RFP seeks proposals for a full-service Gaming System to meet current and future needs, ensuring operational soundness, integrity, and security. The system should maximize net proceeds for education programs. The second RFP is for a new Central Monitoring System (CMS) overseeing Video Lottery Terminals at seven horse racing tracks in the state. Both RFPs aim to enhance lottery operations. Access the RFPs on the OhioBuys website under Public Solicitations: Gaming System RFP and Central Monitoring System RFP.
The South Dakota House State Affairs Committee amended Senate Bill 35 to require winners of South Dakota Lottery prizes to provide consent for their personal information to be used in marketing campaigns. The original bill aimed to prevent the release of any public information about winners unless they consented. However, the amended version retains the public disclosure of winners’ names while introducing the requirement for consent regarding marketing campaigns. The bill sponsor, Rep. John Mills, emphasized privacy concerns for lottery winners and expressed opposition to using gambling revenue for government functions.
Jackpocket, the leading US lottery app, has ventured into the New Jersey online casino market, becoming the first lottery platform to do so. The launch offers a variety of casino titles, marking Jackpocket’s expansion in New Jersey.
The Mississippi Lottery launches a new $20 scratch-off ticket, “200X Cash Blitz,” with a $500,000 top prize and the potential to multiply winnings up to 200 times. Other releases include $5 Ca$hTastic with a $100,000 top prize and $2 Triple Play with a $20,000 top prize. A “Green for Spring” promotion from February 5 offers eight weekly drawings with prizes up to $15,000. Entry forms are available through special links or QR codes. Visit mslottery.com/promos for details.
