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The Massachusetts Lottery Director, Mark William Bracken, advocates for online lottery sales to compete with online gambling options. A recent poll indicates 50% of residents support this move. The House’s budget proposal includes revenue projections from online lottery sales.
EPOS technology company Madic UK has partnered with Allwyn, the operator of The National Lottery, to integrate the lottery into its evoPOS solution. The prototype of the National Lottery-integrated EPOS technology will be launched at the National Convenience and Forecourt Show 2024. This partnership aims to make National Lottery draw-based games available at EPOS and self-checkouts, providing more convenience to customers and increasing sales opportunities for retailers.
Nebraska Lottery players can soon participate in Lotto America, a multi-state game with a $1 ticket price and a starting $2 million jackpot. Tickets go on sale May 19. The game involves selecting numbers and matching them to win prizes. Nebraska Lottery Director Brian Rockey expressed enthusiasm for the new addition. The game contributes to various causes, and drawings occur three times a week. Nebraska joins 12 other states offering Lotto America.
After two years leading Marcus Thomas, Nancy Hill announces her retirement. Scott Chapin and Jamie Venorsky, longstanding figures within the agency, step up as joint leaders. Hill, credited with boosting the agency’s national profile, will stay on as a board member.
The Texas Lottery and Alchemy3 “Space Perspective Cash Adventure” promotion is currently underway. The campaign is getting additional media coverage due to the unique prize offering. For instance, San Antonio resident Robert Jones is among the finalists vying for the opportunity to win a trip to space through a special scratch ticket by the Texas Lottery. Despite the cash prizes, Jones is solely focused on the space journey, fueled by his lifelong fascination with space exploration.
The Florida Lottery launched Cash Castle Bonus Play, which offers a chance for winners to experience a luxurious trip to Ireland. The prize includes a stay at the Hard Rock Dublin Hotel and Adare Manor, along with $1,500 spending money and various activities like sightseeing and a falconry demonstration. The promotion was developed by Atlas Experiences.
Pariplay® has integrated Kero Gaming’s micro betting product suite into its Fusion® platform, marking the first inclusion of sports betting options. Kero’s technology offers dynamic, next-play betting markets and live chat, enhancing the sports betting experience. The partnership aims to expand Fusion®’s content offering into sports betting, providing enhanced entertainment value for players worldwide.
Pollard Banknote congratulates the Wisconsin Lottery on the successful launch of Ms.PAC-MAN scratch game. The game, inspired by the classic arcade game, offers players three paths to win on one ticket. It sold 22% better than average $3 games and had the second-highest sales among $3 games in FY2024. Pollard Banknote designed the game and supported its launch with a marketing campaign. Ms.PAC-MAN scratch games have been successful for 24 North American lotteries. Brad Thompson, VP of Sales & Marketing at Pollard Banknote, praised the Wisconsin Lottery’s innovative approach. The Wisconsin Lottery has contributed over $5.7 billion to property tax credits since 1988.