Forming a strong partnership in the lottery industry, Swedish-based Random State and US-based EQL Games are thrilled to announce a collaboration to bring Random State’s cutting-edge iLottery content to markets worldwide. This strategic partnership aims to launch innovative lottery products that blend traditional mechanics with modern gaming elements, designed to captivate players and drive engagement across different groups of lottery players.
“We are incredibly excited about this partnership with EQL Games,” said Random State COO, Adam Fonsica. “Their expertise in the North and South American markets perfectly complements our innovative approach to lottery and gaming. Together, we will deliver a unique blend of fun and chance, pushing the boundaries of what lottery games can offer.”
“We believe lotteries have just begun to scratch the surface of what iLottery products can be and our partnership with Random State is another great step in our mission to offer lotteries the best digital content available today,” stated EQL Games CEO Brad Cummings. “Our collaboration will enable us to offer a wide array of engaging and entertaining lottery products that will appeal to a broad audience of players. We look forward to seeing the positive impact our combined efforts will have on the iLottery market in the U.S. and beyond.”
Random State’s portfolio is renowned for its unique “Skills & Thrills” game category, which combines casual game elements with the random chance of winning, creating an engaging and dynamic player experience. The partnership with EQL Games will make these games available to a broader audience, starting with initial launches in the U.S.