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OLG partnered with the Canadian Olympic and Paralympic Committee to become the official Ontario Lottery partner of Team Canada for the Paris Olympics. Their “Sponsored by You” campaign emphasizes OLG’s backing of Ontario athletes, with players eligible to win Team Canada prize packs and a chance to attend the 2026 Winter Olympics by purchasing online lottery tickets before August 12. Athletes such as Andre De Grasse and Penny Oleksiak, beneficiaries of Ontario’s Quest for Gold program, are prominently featured in the campaign.
Allwyn, in collaboration with Leo Burnett UK and Hearts & Science, has launched the “Paris 2024” campaign for The National Lottery. This initiative celebrates the support of National Lottery players for Team GB and ParalympicsGB athletes heading to the 2024 Games. It highlights the impact of lottery funding on athlete training and technology, with a multi-channel approach including TV, digital, social media, and in-store activations. The campaign features reactive content during the Games and aims to inspire the nation while reinforcing The National Lottery’s role in empowering athletes through its “Changing Lives Every Day” brand promise.
EQL Games launched innovative omni-channel Team USA games exclusively for the Virginia Lottery, timed with the Paris 2024 Olympics and Paralympics. Partnering with 916 Gaming, EQL Games offers scratchers and digital games where players embody Team USA athletes like archers and gymnasts. This collaboration aims to engage players through a unique blend of lottery and gaming experiences, celebrating the Olympic spirit ahead of the games’ opening ceremonies.
DC Lottery introduces Powerball Double Play.
On Kentucky Lottery College Day at the ISCO Championship, college students can get a buy-one-get-one deal on tickets. The event aims to encourage students to enjoy a day of golf, food, and fun. Proceeds from College Day benefit local charities.
For National Lottery Week, the Massachusetts State Lottery is celebrating its sixth annual event, highlighting contributions to communities while facing criticism from advocates like Les Bernal for its impact on poorer communities and youth gambling. The week includes promotions such as Quic Pic Palooza and the JAWS Bonus Bite, emphasizing responsible gambling alongside customer and retailer appreciation.
On July 17, in honor of National Lottery Day, Ohio Lottery offered the Good Fun Bundle for $5, featuring Powerball, Lotto America Lucky for Life, and Dakota Cash quick picks.
The California Lottery is increasing the prize payouts for the Daily Derby game by $100,000 each day for 12 days, ending on July 27, 2024, due to a software glitch. The lottery corrected the issue within 24 hours of its discovery.
The Kentucky Lottery proudly announces Chief Brand Officer, Edie Frakes, has been named one of Louisville Business First’s “20 People to Know in Advertising, PR, and Marketing.”
Massachusetts Lottery is celebrating the 6th annual National Lottery Week from July 14-20, 2024, highlighting contributions to their communities. Promotions include Quic Pic Palooza (July 15-21) offering free $1 Quic Pic tickets for $5+ draw purchases and the JAWS Bonus Bite Promotion (July 15-28) with cash prizes for non-winning $10 JAWS tickets.
The Illinois Lottery is celebrating its 50th anniversary with a disco party on the Magnificent Mile, featuring a live DJ, interactive photo booth, and a chance to win cash prizes up to $500 and instant tickets. The event, held at Pioneer Court from 11 a.m. to 2 p.m., includes a 35-foot disco ball and more than $10,000 in prizes.
The Lotería Nacional De Beneficencia celebrates its 154th anniversary, highlighting its legacy of integrity, transparency, and accountability.
FDJ provides workshops for winners of over $1 million to help them manage their assets and adjust to their new lives. This support includes wealth management, emotional guidance, and social opportunities. FDJ’s dedicated team offers personalized support and organizes about 20 workshops annually. The program, available for over 30 years, aims to ensure winners make informed decisions and benefit from peer experiences.
Woodsy Owl and the Arizona Lottery partnered to clean up the stream near Lower Tonto Creek Campground on July 13, encouraging Rim Country residents to participate in the event from 10:30 a.m. to 1 p.m.
Mississippi Lottery postponed Cash 3, Cash 4, and Cash Pop mid-day drawings on July 9, 2024, due to a widespread network outage, temporarily closing the Claim Center in Flowood.
Nederlandse Loterij promoted Arno de Jong to Chief Customer Officer. He previously served as Chief Marketing Officer and will now lead customer strategy and commercial projects, aligning with the lottery’s player-focused growth plans.
The European Lotteries (EL) welcome the re-election of Roberta Metsola as President of the European Parliament and Ursula von der Leyen as European Commission President. EL aims to influence EU policies from 2024 to 2029 to protect and promote the societal role of lotteries, combat illegal operators, enhance consumer protection, explore AI in gambling, and promote sports integrity. Their manifesto outlines these priorities, emphasizing collaboration with EU institutions to advance the lottery sector’s contributions to European society.
Lotto.com, the nation’s first online lottery platform, has reached two million customers, doubling its base in record time.
Scientific Games has added EQL Games to its SG Content Hub Partner Program. This partnership makes EQL’s digital games available to iLottery customers globally.
Scientific Games also extended its contract as the primary provider of scratch-off games for the Louisiana Lottery, marking a continuation of their partnership since 2004. The collaboration has enhanced game variety with Louisiana-themed and high-price point scratch-offs, contributing to one of the Louisiana Lottery’s strongest sales years.
IGT Italy is fostering sustainable play, with insights from IGT’s leaders on implementing these efforts and how other lotteries can adopt similar practices to be more eco-friendly in the lottery industry.
IGT also earned a top score in the 2024 Disability Equality Index, named “Best Place to Work for Disability Inclusion” in the U.S. and U.K. This marks their second consecutive year receiving the honor in the U.S. and first in the UK.