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The U.K. National Lottery and Allwyn have launched the ‘Paris 2024’ campaign to celebrate National Lottery players’ support for Team GB and ParalympicsGB athletes. This campaign highlights the funding provided for athletes to train and access top-tier resources. It features TV and radio ads and POS materials in 40,000 retail locations. Special edition £1 Scratchcards and three major event draws (a £15M Lotto on August 3, a EuroMillions 10 UK Millionaires on August 16, and another £15M Lotto on September 7) are part of the campaign, aiming to boost sales and engage customers. Additionally, two homecoming events will honor athletes from Manchester and Birmingham.
The Française des Jeux (FDJ) summer tour, “La grande fête des jeux,” will stop in Dieppe on July 22, 2024, featuring entertainment and an evening show themed around the Paris 2024 Olympic and Paralympic Games. Activities include learning Olympic and Paralympic sports, such as laser shooting, fencing, climbing, virtual surfing, and cycling challenges. A multi-sports area will offer football, handball, wheelchair handball, and blind football. The event will conclude with a show at 9 p.m., celebrating the spirit of competition and highlighting the achievements of FDJ Sport Factory athletes.
To celebrate the opening of the Paris 2024 Olympic Games on July 26, FDJ is hosting a special Grand Loto Paris 2024. The draw offers a €15 million jackpot, with additional prizes of €20,000 for 100 winners. Participants can enter by selecting 5 numbers from 49 and a Lucky Number from 10, with tickets priced at €5. Entries are available online at fdj.fr, via the FDJ mobile app, or at retail points of sale. If the jackpot is not won on July 24, it will increase for the Grand Loto draw.
The Idaho Lottery is celebrating its 35th Anniversary with a variety of events and promotions across the state. Highlights include special edition scratch tickets priced at $5, $10, and $20, offering prizes up to $200,000. Additionally, a rolling jackpot 2nd Chance promotion allows players to enter non-winning tickets online for a chance at a growing monthly jackpot. The celebration culminated in a “Final Cake Event” on July 19, 2024, where five winners competed for up to $10,000 in Boise/Meridian. During the event, there was five, very large, anniversary cakes baked and loaded with a prize hidden inside the creamy, delicious layers. The finalists, dressed in protective clothing, each selected a cake and then dug through in search of their prize. The fastest to find their prize wins an additional $350 in Scratch tickets.
The Illinois Lottery celebrated its 50th anniversary in style, partnering with Dentsu Creative and dentsu X to transform downtown Chicago into a ’70s-themed extravaganza on July 18, 2024. The highlight of the event was a spectacular 35-foot gold disco ball at Pioneer Court, surrounded by life-sized lottery draw balls. The celebration featured ’70s music by DJ Julius Spates, themed photo booths, and opportunities to play lottery games and win prizes. Megan Bah from Dentsu Creative highlighted the campaign’s statewide reach, aiming to transport Illinoisians through the Lottery’s history. The event was part of a broader media campaign running across various channels, including Snapchat and YouTube, through July 31.
The Pennsylvania Lottery has resolved payout delays following a major computer system upgrade, which had caused issues in May. Spokesperson Ewa Swope confirmed that timelines for payouts are now back to normal. The update, which was the first in 16 years, included enhancements to vending equipment and technology. The Lottery thanked players for their patience during the transition period.
The Iowa Lottery’s “Kickoff to Kinnick” promotion offers football fans a chance to win tickets to all seven Iowa home games this season. Prizes include stadium seats, premium spots in the Iowa Ironmen Suite, and spending money. The promotion is tied to the “Hawkeye Gold” scratch game. Players can enter non-winning tickets for a chance to win.
Twenty contestants will also compete in a live lottery game show at the Iowa State Fair for a chance to win up to $5 million. The game show, part of the Fair Fever promotion, will occur on August 8 at 5:30 p.m. on the Grand Concourse. All game show participants will win at least $10,000, with the finalist guaranteed at least $500,000 and a shot at the $5 million prize.
The Oregon Lottery purchased over 1,200 additional Video Lottery Terminals (VLTs) from Light & Wonder, following last year’s purchase of 1,175 VLTs. The new terminals feature Kascada Dual Screen Multi-Games.
Scientific Games has appointed Gina Smith as Vice President of Lottery Enterprise Systems Products. She will lead application roadmaps and customer requirements for the company’s Lottery Systems division.