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Ohio Lottery announced Scientific Games as its new central gaming vendor, effective June 30, 2027, succeeding Intralot after 15 years of service. This transition will involve the replacement and upgrading of all existing gaming equipment as part of a broader shift toward privatizing lottery operations in the state.
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Montana Lottery has reported a record sellout of all 500,000 tickets for the annual Montana Millionaire lottery, which sold out in less than three hours on Friday morning. With a fourth $1 million grand prize added this year, demand was notably high, leading to over 392,000 tickets sold by 7:30 AM. The drawing for the million-dollar jackpots will take place on December 26.
Mississippi Lottery is celebrating its fifth anniversary by launching a new scratch-off ticket, “My Lottery Dream Home,” which features a top prize of $500,000 and includes a $1 million second-chance drawing, alongside bi-weekly bonus promotions for non-winning tickets. This innovative approach aims to boost player engagement and excitement during the anniversary period.
Ohio Lottery is also refreshing its image by gamifying its offerings to attract younger audiences. This initiative includes interactive TV commercials and a 24-hour Instagram Live event called “The Waiting Game,” designed to engage digital-centric users and transform everyday activities into fun experiences.
Rhode Island Lottery is set to celebrate its 50th Anniversary with a special game event at Bally’s Twin River on December 19 at 7 PM. The event will feature various activities, including a second chance drawing.
DC Lottery’s DC 3 Double Draw promotion runs throughout November, giving players a second chance to win during the 7:50 p.m. DC 3 evening draws. After each regular evening draw, a special ball selection determines if an additional Double Draw will occur, providing an extra opportunity to win with the same ticket.
DC Lottery also added Harris Teeter locations in Adams Morgan and Constitution Square to its retail network.
Pennsylvania Lottery launched a holiday-themed lineup of scratch-off and Fast Play games inspired by “National Lampoon’s Christmas Vacation,” featuring tickets priced from $1 to $20 and offering top prizes up to $100,000. Additionally, players can enter non-winning tickets into a festive second-chance drawing, which boasts a total prize pool of $1.12 million, including three top prizes of $100,000.
INTRALOT is partnering with the British Columbia Lottery Corporation (BCLC) to implement a new online lottery platform and digitize its existing network. This project builds on their extended partnership, now set to last until 2028.
element54 will be a sponsor and presenter at La Fleur’s Austin Conference, November 18-20, 2024, sharing insights into the power of creative quality in ad success. Their session will showcase data and case studies on optimizing creative and media alignment, targeting diverse audiences, and enhancing campaign engagement. Event attendees can gain actionable strategies to elevate advertising impact.
Take-A-Ticket is spotlighting its custom display solutions designed for lottery products in its latest newsletter. The company offers customized play slip and brochure displays, crafted with options like color printing and 3-D printing for full-color logos, aiming to enhance brand presence and simplify product access in retail settings across the U.S.