Lottery players love the thrill of playing games and the excitement of a big win. The North Carolina Education Lottery recently completed a redesign of its claim center at lottery headquarters in Raleigh where players can enjoy both.
The lottery teamed up with the Blake Jarrett & Company design firm to create a more welcoming space for players to purchase tickets, check them for prizes, and claim their wins. The new design offers comfortable seating, tables, and a big screen that displays tips on how to play, how to redeem prizes, and stories of lottery winners.
Speaking of winners, the luckiest players will experience a real treat. The new winner’s room, for those claiming prizes of $100,000 or more, includes a large custom couch built to look like the lottery logo. The redesign also creates a platform for winners to share their stories in a studio space with backgrounds that can be changed with the touch of a button, while special lighting ensures players look their best in shared photos and videos.
“We reimagined our player experience from the ticket purchase to the win,” said Terri Rose, Chief Brand Officer for the N.C. Education Lottery. “The new space provides a stage to share our lottery story with our statewide audience.”
The lottery completed the claim center renovation in December.
Check out the video above and photos below to see the claim center transformation take place.
