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Kentucky Lottery launches Kentucky Bourbon Trail® games across Scratch-off, Fast Play, and Instant Play channels, supported by a statewide promotional campaign through September. The multi-vendor launch ties to a new partnership with the Kentucky Distillers’ Association and anchors the Lottery’s 2025 omnichannel strategy.
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Connecticut Lottery launches new cross-program CRM powered by Optimove, with strategic design and execution support from Merv Digital Solutions, iLottery platform from IGT, and second-chance program integration by Scientific Games. The platform enables personalized, data-driven engagement across iLottery and second-chance programs.
New York Lottery revamps its mobile app with MRM to target Gen Z players, adding ticket scanning, personalized alerts, and retailer locator tools to bridge digital-first habits with traditional play.
FDJ launches “600,000 Carats,” its sixth phygital game blending scratch and online play. Players can multiply winnings from the €5 ticket by spinning a digital wheel—up to 3X for wins under €50, or 2X with a 50% fallback for wins of €50 or more.
Michigan Lottery launches a four-game Detroit Tigers program across retail, digital, and charitable channels, marking its first team-branded effort in a decade. The campaign includes a $5 instant ticket, $1 Pull Tabs, an online instant game, and a Charity Pull Tabs ticket for nonprofits.
North Carolina Education Lottery debuts Win-i Golf, an interactive online mini-golf game designed to promote its April scratch-off lineup. The campaign drives engagement by requiring players to complete a three-round course for a chance to win 40 scratch-off tickets, showcasing a gamified approach to digital promotion.
New Jersey Lottery’s Rock, Paper, Scissors Throwdown drew nearly 400 participants and strong audience engagement at American Dream Mall, awarding $25,000 in total prizes. The high-energy event featured licensed referees, a live emcee, and enthusiastic crowds, underscoring its success as a large-scale experiential promotion.
Kentucky Lottery named Aleece Passman its 2025 Festival Fanatic through a Fast Play W!N second-chance promotion. She will serve as Thundernator at Thunder Over Louisville and receive a full VIP Derby Festival prize package.
Veikkaus expands Fennica Gaming by integrating a Finnish studio with 200+ game IPs and 50 staff, tripling its size ahead of Finland’s market liberalization. Meanwhile, two Veikkaus board members step down as the group adds international gaming expertise to support its 2030 growth strategy.
Mohammed Abdul-Salam, Director-General of Ghana’s NLA, is appointed Vice President of the African Lotteries Association following Samuel Awuku’s resignation. He visits LONACI to strengthen ties and study best practices.
Take-A-Ticket announces that its ICM in-counter dispensers are now available with expansion kits designed to increase Scratch facings by up to 32 games. The kits—offered as a cost-effective alternative to full unit replacements—include a new housing, additional drawers, and a top display tray.
“Rather than replacing the entire dispenser, we provide kits that are much less expensive and can be easily installed in the field,” says Seth Tigner, President, Take-A-Ticket.
Gaming Laboratories International (GLI®) creates new Innovation division, naming Sangeeta Reddy as VP of Innovation to lead R&D and evaluation methodology enhancements.
Pollard Banknote completes $10 million acquisition of Pacific Gaming, integrating bingo electronics and management systems into its Charitable Games Group.