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La Fleur’s 2025 World Lottery Almanac ™ is the complete reference source for the $384.2 billion worldwide lottery industry. Section I features four-page profiles on 46 U.S., five Canadian, and two Australasian lotteries. Each profile traces the lottery’s calendar 2024 versus 2023 sales by game (instant, 3-digit, 4-digit, lotto, cash lotto, keno, VLTs, niche games), its calendar 2024 versus 2023 instant sales by price point ($1, $2, $3, $4, $5, $7, $10, $20, $30, $50+) and its projected fiscal 2025 versus fiscal 2024 ad budgets by media and by game (as well as a percentage of total sales). Each profile tracks the lottery’s five-year annual sales by game from fiscal 2017 through fiscal 2024. Each profile features the number and the percentage of total, instant, and online retailers by type of business, plus each retailer’s fiscal 2024 total, instant, and online sales. Section II is divided into seven chapters: worldwide lottery sales; fiscal 2024 sales, profit, and expense analysis; the retailer network; ad expenditures; historical analysis; contractor survey; and calendar 2024 U.S. lotteries’ weekly sales by game. The worldwide lottery sales chapter tracks calendar 2024 traditional game sales and VLT net machine income in local currency and converted to U.S. currency for 175+ lotteries worldwide, including rankings by total and per capita sales for instant, lotto, total, keno, too, and draw games. There is a separate section on VLT net machine income rankings. The historical analysis section features the U.S., Canadian, and Australian lotteries’ annual sales by year for the past decade for instant, pulltab, 3-digit numbers, 4-digit numbers, in-state lotto, bloc lotto, Powerball, Mega Millions, Win for Life fast draw, and daily keno and VLTs.
