Splashdot Loyalty Solutions, one of North America’s leading innovators in digital loyalty, customer engagement and relationship management, is excited to announce that the company has been selected by the Multi-State Lottery Association (MUSL) to implement the organization’s first national unified Customer Relationship Management (CRM) system.
The CRM system will provide a centralized and secure platform to manage second-chance campaigns, promotions, and more for players participating in national, multi-jurisdictional games offered by participating lotteries, including Powerball®.
“A successful CRM program needs to provide players with meaningful activities and benefits to help MUSL build lasting relationships with players. Our team is proud that our solutions have helped numerous North American lotteries get to know and engage their players using innovative, player-centric approaches,” said Patrick Watson, President & CEO of Splashdot. “We are grateful for this collaboration with MUSL and look forward to working with the MUSL team to implement a best-in-class solution that will help MUSL’s member lotteries engage with new and existing players.”
The program will leverage Splashdot’s proven nCentive software solution to manage customer data, scale as the program grows and evolves, and provide ease of use on both mobile and desktop applications.
“After a rigorous procurement process, we have selected Splashdot as our preferred CRM solutions partner to deploy our national web and mobile application and accompanying CRM program,” said J. Bret Toyne, MUSL Executive Director. “Splashdot’s proven success at developing successful loyalty and rewards programs, coupled with its steadfast commitment to system security, stood out during the selection process. Together, we’re excited to offer Powerball players a seamless digital experience to enter national campaigns and promotions.”