Sisal is marking 80 years as Italy’s oldest gaming company, having been founded in Milan in 1945 by the journalists Massimo Della Pergola, Fabio Jegher, and Geo Molo. In May 1946 it launched its football pools coupon, the Schedina, which went on to become Totocalcio, the contest widely credited with shaping modern Italian sports culture.
Now part of Flutter Entertainment, Sisal held about a 31 percent share of Italy’s newly regulated online gambling market, a figure highlighted in Flutter’s first-quarter 2026 update. To mark the anniversary, it launched Memorie di Carta, a project restoring Sport Italia, the historic publication that accompanied the first Schedina in 1946.
