Veikkaus has launched its festival summer campaign, “That better festival summer,” with Finnish rap artist Ahti as its face. The campaign builds on the company’s collaboration with festival organizers across Finland.
A campaign festival site opening in April will give Veikkaus customers access to benefits such as VIP tickets and other festival perks. “We have been able to build an absolutely amazing festival summer together with Finnish festival organizers… we were able to get one of the hottest names of the moment, Ahti, to bring his own vibe to the campaign,” said Head of Sponsorship Tuomo Torkkola.
