La Fleur’s Magazine continues excerpting its Holiday Roundup published in the November/December 2021 edition.
The Pennsylvania Lottery used specialty printing on its $5, $10 and $20 holiday-themed tickets this year. The $20 “$1,000,000 Merry and Bright” ticket has the gold Sparkle® Twinkle pattern throughout the ticket. The $10 Snow Much Fun ticket has a raised texture snowflake pattern in the display area. The $5 ticket has a holographic snowflake pattern. Tickets began launching at the end of November. “We expect all three of these games to be our biggest holiday hits this season in their respective price points,” Kara Sparks, Director of Products, said. “Higher price points continue to perform exceptionally well in Pennsylvania. With the stunning graphics and these print features, we are confident these three games will bring that festive feeling to our players.”
B.C. Lottery Corp. (BCLC) is also using specialty printing. Its $1 Gingerbread Tripler is a cinnamon-scented ticket. The $10 Treasure Tree ticket is die-cut into the shape of a Christmas tree. Players can form a standup 3-D Christmas tree that can be displayed throughout the holiday season. “The ticket is incremental to our regular ticket lineup, which normally includes 10 tickets. This year we are launching 11 tickets,” Shirley Park, Senior Product Specialist, Instant Games, BCLC said. Tickets were released in two waves; the first five tickets were released on October 12, and the remaining six on October 25.
Szerencsejatek Zrt, the largest lottery in Hungary, is releasing a Christmas-themed instant-ticket booklet. The pageable ticket tells a story with its graphic images as the player plays each ticket. The ticket is connected to company’s playground construction program. “Based on the feedback received in the past years, our players are overjoyed if they are able to support some good cause and noble goal by purchasing an instant ticket. The Hungarian National Lottery has been able to hand over 14 inclusive playgrounds for over 5,000 children across the country in the past four years,” Eniko Sari, Head of Instant Ticket Department, said.
The Hoosier Lottery’s big hit is expected to be its $10 Festive $500s Scratch-off. “Last year, we launched the first holiday Scratch-off in several years, leveraging our popular limited-tier theme, Indiana Cash Blowout, and refreshing with a holiday look. We saw strong performance leading up to Christmas and this year, we are leveraging a popular offering of a low top prize, entirely cashable at retail, with festive artwork,” Jackie Koenig, Product Manager, said. Hoosier Lottery will introduce five holidays tickets in 2021 (ranging from $1 to $10).
This holiday season Hoosier Lottery is developing a digital activation aimed at driving new myLOTTERY registrations and repeat engagement from current myLOTTERY members.”Themed ‘Lottery Lodge,’ this experience will demonstrate all the fun the Hoosier Lottery has to offer this holiday season through weekly challenges including chopping logs and zapping icicle,” explained Matt Cooper, Digital Manager, Hoosier Lottery.
Washington’s Lottery is launching its first $20 holiday game “Happy Holidays.” The lottery is also doing a $5 “Twelve Elves,” which has HD Fonts. The lottery is tentatively planning a couple mall events, dependent on COVID-19 guidelines.
Veikkaus Oy, the Finnish gambling agency, is releasing €2, €4, €5, and €10 holiday tickets. The €2, €4, and €5 will have different Christmas themes. “Our traditional 10€ Advent Calendar has a door theme image on the front of it and cozy indoor image with a fireplace and Christmas tree inside of it,” Erja Holsti, Product Coordinator, said.
Camelot UK Lotteries Limited is introducing holiday-themed regular payment scratch tickets at the £2 and £5. The £2 “£20,000 A Month For A Year Christmas” and £5 “£100,000 A Month For A Year Christmas” tickets fit nicely into the lottery’s portfolio.
“In research, it (£2 ticket) was popular due to its unique top prize and because it packs a punch with 12 chances to win,” Jess Barclay, Commercial Marketing Manager, Instants, said. “It complements the other games rather than cannibalizing them.”
