La Fleur’s Magazine’s new series—Quote of the Week—features interviews with lottery directors about what’s ahead for their organizations in fiscal 2022. We will feature a different director each week. This week we are spotlighting Randy Miller, Director, North Dakota Lottery.
What’s ahead for your lottery in FY22?
“The North Dakota Lottery (NDL) is unique compared to most other lotteries because we may only conduct multi-state online games. Due to the limited product mix, our primary sales growth opportunity will continue to focus on Pick & Click online play (iLottery). Recently we implemented the OptiMove Customer Relationship Management (CRM) platform that now allows the NDL the ability to target specific Players Club members with Pick & Click promotional opportunities rather than offering a discount promotion to all iLottery players. We will soon be launching a pilot promotion offering a cash voucher with a promotional code to Players Club members that registered or were active within the last 30 days, but have never funded through Pick & Click. The NDL will continue to maximize Pick & Click online play sales, encouraging players to never miss a draw again with Pick & Click, the fast and easy way to play.”
What book are you currently reading?
“I’m not much of a book reader. I would rather watch the movie version. I remember in high school English class when everyone in class had to read a novel, I watched the movie. I didn’t fare so well on the exam. Lesson learned…the details in the novel and film version are quite different.”
Where do you plan to vacation in the next six months?
“My family and I do not have vacation destination plans in the next six months. Our traveling will consist of enjoying the time together following our 16-year-old son around the state watching him play baseball and tennis.”
Other comments?
“A little good fortune is needed in FY22 for the NDL to have its first ever jackpot winner in Powerball or Mega Millions.”