La Fleur’s Magazine’s new series—Quote of the Week—features interviews with lottery directors about what’s ahead for their organizations in fiscal 2023. We will feature a different director each week. This week we are spotlighting Isabelle Jean, EVP-Chief of Lottery Division & COO, Loto-Quebec.
What’s ahead for your lottery in FY23?
“We will be tackling several projects at the same time over the coming months, but three stand out. Firstly, important changes are being made to our 6/49 flagship product sold in all five Canadian lottery jurisdictions as we mark its 40th anniversary. The new 6/49 launches September 11 with two jackpots: a $5M Classic Jackpot and a Gold Ball Jackpot starting at $10M that can grow to over $60M. This enhanced version of the game will generate more excitement, while retaining classic elements that our customers hold dear.
Loto-Québec will launch its Second Chance promotion this year giving customers a second chance to win online for all our lottery games. The roll-out will be gradual, beginning this summer with our draw-based games before including all our scratch games both in-store and online. This initiative will enable us to know our customers better, especially in-store customers, and to reach out to them directly.
Lastly, we will be putting in place tools allowing us to sell lotteries at self-serve check-out counters in stores. This new retail approach will keep us in the customer journey that has changed greatly during the pandemic and that will continue to evolve in the future.”
What book are you currently reading?
“I’m currently reading a fable about leadership called The Five Dysfunctions of a Team by Patrick Lencioni. The five dysfunctions discussed are the absence of trust, fear of conflict, lack of commitment, avoidance of accountability, and inattention to results. I highly recommend it.”
Where do you plan to vacation in the next six months?
“This summer, we’ll be visiting Los Angeles, with a brief stop at Disneyland for the kids, before driving through the Nevada desert to the Grand Canyon and capping things off in Las Vegas.”