Hoosier Lottery will stagger the launch of its holiday games. Holly Jolly Bingo went on sale in October. In November, the lottery releases three other holiday scratchers as well as two Fast Play holiday games.
The lottery anticipates that all Holiday tickets will be successful. “This year, we’re excited to introduce IGT’s Infinity printing to our $1, $2 and $5 Holiday Scratch-offs – providing players with a colorful play experience as they scratch their tickets. We anticipate that $2 Holiday 7s will be the standout success – pairing a popular theme and giving it a holiday twist with four different scenes to play,” said Jackie Koenig, Product Manager.
The 2022 holiday marketing campaign will kick-off mid-November as holiday shopping begins to heighten. “We will promote our efforts through TV (broadcast/OTT), radio (in-store, broadcast and streaming), outdoor (pump toppers, digital and vinyl billboards), promotions (sponsorship integration, retailer events and promotions, media giveaways, myLOTTERY 2nd Chance), retail signage (indoor/exterior signage), digital (myLOTTERY digital game, paid ads, website and app content), social media (paid and organic social posts, influencers) and public relations. Our Fast Play holiday offerings will be featured with point of sale placements at retail and through digital and social media support,” said Brittany D’Haenens, Director of Marketing.
Its musically-themed campaign promotes gifting Scratch-offs for every holiday gifting dilemma through the use of fun jingles. “We even casted ‘Hoosier Holiday Jinglers’ in our television work to help deliver the message,” said D’Haenens.
In terms of physical holiday events, the lottery will be at the Christmas Gift & Hobby Show event activation mid-November, the Circle of Lights event that kicks off the holiday season in Indianapolis and wheel spin events at retailers throughout the state of Indiana.
Hoosier Lottery will launch four holiday games: $1 Holiday Doubler, $2 Holiday 7s, $3 Holly Jolly Bingo and $5 Merry Money. In the Fast Play category, the lottery is launching two games: $1 Jingle Bucks and $2 Peppermint Payout.