In his La Fleur’s Magazine interview about FY23 developments, Mark William Bracken, Interim Executive Director of Massachusetts Lottery, discussed new FY23 marketing and retail developments.
“We plan on introducing a new monitor game called ‘Wheel of Luck.’ It’s a roulette style game that gives players the opportunity to wager on a number, black or red, and odd or even. It will replace ‘All or Nothing’ on retail monitors, but we will still offer ‘All or Nothing’ as a ‘to-go’ game in which customers can purchase their tickets at a retail location and watch the games on our mobile app or website,” said Bracken.
In the instant ticket category, the Massachusetts Lottery launched a $30 instant ticket in the month of August for the first time. “Since introducing the $30 price point in 2014, all previous $30 games have launched in April. We are planning to introduce our first $50 game at some point this fiscal year and are currently exploring concepts,” said Bracken.
In terms of FY23 retail developments, Bracken said “we are working on a pilot program featuring multi-purpose machines offering Tap & Play and Fast Play games at fraternal and veterans organizations . . . We have made substantial improvements to our instant ticket ordering system and our distribution parameters, while elevating inventory controls at the retailer level.”