If you thought lotteries were an analogue product limping along in a digital world, then the message from Brad Cummings is think again! Ahead of his dedicated lottery presentation at this year’s GiGse, the CEO of EquiLottery explores the potential to engage with Millennials, how experiential equals positive PR, the sector’s digital footprint and why, if you are itching to play, just scratching it can be the best option.
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