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The National Lottery has launched an integrated campaign inviting the nation to imagine winning big during the festive season. The campaign, created by adam&eveDDB, features a film titled “Christmas Love Story,” directed by Oscar-winner Tom Hooper. The three-and-a-half-minute commercial follows the story of two people who meet on a train, hastily exchange a phone number on the back of a National Lottery ticket, and then reunite after discovering an unclaimed winning lottery ticket. The campaign includes digital out-of-home (OOH) experiences, special photo booths at train stations, social media, radio, OOH, retail, and press.
The New Mexico Lottery has initiated a cookbook competition, inviting residents to submit original recipes for a chance to win $1,000 and be featured in the Lottery Favorites Cookbook. The competition is in preparation for a 2024 Scratcher featuring a celebrity chef. Winners will be awarded prizes, including cash and Lottery Bucks. The winning recipes will be included in the cookbook, available for free digital download. The initiative aims to engage residents and promote the upcoming Scratcher.
The National Lottery (Ireland) has announced a special ‘guaranteed to be won’ €1 million Lotto Plus Raffle event just before Christmas. This additional prize comes after a player in Monaghan missed the prize claim deadline for a Lotto Plus Raffle prize of €1,000,500. The Monaghan player won the life-changing prize in a special Lotto Plus Raffle event held in August. As the Lotto winner failed to claim the prize before the deadline passed, Lotto chiefs have added a special €1 million Christmas Lotto Raffle top-up prize for the draw on December 23, allowing another player to boost their winnings by an additional €1 million.
Alva Johnson, the director of the California State Lottery, will step down from his role on December 1, according to his resignation letter. Johnson, who has led the state agency since 2019, mentioned that he has accepted a new position that is the best thing for his family. The California Lottery faced scrutiny in the past, and Johnson led efforts to redefine and codify its mission, vision, and values. The governor’s office is reviewing options and intends to name a new director in a week or two. Johnson’s departure letter encourages staff to continue improving communication and teamwork.
The British Columbia Lottery Corporation (BCLC) has introduced a program to enhance diversity and inclusion within the organization. The initiative allows employees the flexibility to substitute up to six observed statutory holidays with days significant to their personal, cultural, or religious beliefs. Sandy Austin, BCLC’s Chief People Officer, emphasized the need for a customized approach to holidays, recognizing the diverse backgrounds of the workforce. While employees have flexibility in most cases, the National Day for Truth and Reconciliation on September 30 remains mandatory for all employees to observe. BCLC was recognized as a ‘5-Star Diversity & Inclusion Employer’ in 2022.
Tonje Sagstuen has been appointed as the CEO of Norway’s state-owned lottery operator, Norsk Tipping. She has been serving as the interim CEO since September following the departure of Thor Gjermund Eriksen. Sagstuen has been part of Norsk Tipping’s senior management since 2014, holding the position of deputy CEO for the past five years.
The Ontario Lottery and Gaming Corporation (OLG) has chosen Mint and Momentum as its agencies of record to provide services such as experiential marketing, event management, and sponsorships. This decision is part of OLG’s efforts to strengthen its brand messaging through experiential marketing initiatives. Mint and Momentum will specifically focus on OLG’s Regional Lottery and Land Based Gaming portfolios, encompassing activities like scratch cards and horse racing at venues. This strategic move aims to enhance OLG’s engagement with its audience and promote its offerings effectively.
The Dutch State-owned gambling company, Nederlandse Loterij, and online retailer Bol are pulling their advertising from the social media platform X. This move comes in response to concerns about anti-Jewish content on the platform, including posts praising Adolf Hitler and the Third Reich. Major companies like IBM and Apple have already announced their decision to stop advertising on X due to the lack of moderation for hate speech. Nederlandse Loterij, which owns national lotteries such as Staatsloterij and Lotto, and Bol, an online retailer, aim to disassociate their brands from X because of these concerns.
An unusual bipartisan group of legislators in Virginia is urging Governor Glenn Youngkin to delay enforcing the renewed state ban on skill games. They want time to work on a plan to regulate and tax these slot-machine-like devices. Skill games resemble slot machines but involve an element of skill, such as pushing the right button, for a win. The Virginia Supreme Court recently overturned a nearly two-year-old injunction barring the enforcement of the state ban on skill games. The legislators argue that small businesses in their communities are reeling due to the potential loss of income from these games.
Michigan Lottery’s Keesha Garrett has been recognized as a Notable Leader in Diversity, Equity, and Inclusion (DEI) by Crain’s Detroit Business. In her role as the Lottery’s Corporate Responsibility Director, Garrett oversees DEI programs, responsible gaming initiatives, and compliance with the Americans with Disabilities Act. She developed the Lottery’s first comprehensive DEI Action Plan, focusing on training, development, infrastructure building, and recruitment. Garrett has also increased employee engagement and awareness of DEI programs through initiatives like a book club and a monthly newsletter. She has over 20 years of experience in promoting DEI initiatives and joined the Lottery team in April 2022.
Maryland Lottery and Gaming Control Commission (MLGCC) has approved sports wagering licenses for Riverboat on the Potomac and Long Shot’s. These two venues are among the 17 entities designated in the sports wagering law to conduct sports wagering operations, pending a review of their qualifications. The applications will now be forwarded to the Sports Wagering Application Review Commission for license awarding.
The Arkansas Scholarship Lottery (ASL) is organizing a holiday toy drive to benefit the U.S. Marine Corps Reserve Toys for Tots program. People can drop off new unwrapped toys at the ASL Claim Center in Little Rock until November 29. ASL will also host a drop-off event on November 29, and participants will have the chance to win a lottery prize pack and other swag. The collected toys will be donated to the U.S. Marine Corps Reserve for distribution to less fortunate families in Central Arkansas. The initiative also aims to raise awareness about not giving lottery tickets as gifts to children. ASL Executive Director Eric Hagler emphasized the importance of appropriate gifts for children and young teens.
Sales of the Year-end Jumbo Lottery, which offers a total of 1 billion yen for the first prize, plus the numbers before and after the first prize, began in Japan. At the Nishi-Ginza Chance Center in Tokyo, around 300 people lined up at 8:30 a.m. when sales commenced. The Year-end Jumbo Mini Lottery, offering a total of 50 million yen for the first prize, also went on sale. Both lotteries will be available for purchase until December 22.
The Hoosier Lottery and Laughlin Constable won the “Hickey Best Website, Microsite, or App” award at the 2023 NASPL conference for the Cash POP microsite. The Hoosier Lottery was also a finalist in categories like Television Advertising Lotto, Daily Numbers Games, and Digital Media All Draw Games, showcasing their successful and modern approach.