Instead of running traditional TV ads, the Oregon Lottery creates long form digital video on a pretty regular basis. “We’ve made the strategic decision to be…
Browsing: Lottery Biz
Massachusetts State Treasurer Deborah B. Goldberg announced today that the Massachusetts State Lottery produced an estimated $1.105 billion in net profit for the Commonwealth during the…
The Michigan Lottery launched its $10 Ca$h Game in July. It features a $1 million top prize. The lottery will support this new game with advertising.…
La Fleur’s Magazine’s new series—Quote of the Week—quotes lottery directors about what’s ahead in fiscal 2022. We will spotlight a different director each week. This week…
The Massachusetts State Lottery now offers a chance for a lifetime of winning every day when the multi-state Lucky for Life draw game expanded from two…
The Georgia Lottery Corp. today announced its most successful year ever with historic profits generated for Georgia’s HOPE Scholarship and Pre-K programs. The Georgia Lottery raised…
Caption: Pictured (left to right): At the NASCAR Race on July 18, New Hampshire Lottery Executive Director Charlie McIntyre, New Hampshire Gov. Chris Sununu, NASCAR Drive…
La Fleur’s Magazine is launching a new series—Quote of the Week—in fiscal 2022. We will spotlight a different director each week. This week we are spotlighting…
The Ohio Lottery announced the end of the fiscal year with $4.3 billion in sales resulting in a $1.36 billion transfer to the Lottery Profits Education…
The Idaho Lottery celebrated 32 years of entertainment and games by returning the single largest annual dividend to the People of Idaho, $72.5 million. The Idaho…