DENVER – After a competitive Request for Proposal and review process, the Colorado Lottery has once again selected Cactus as its advertising agency. Cactus has served as the Agency of Record (AOR) since 2007 and has helped the Colorado Lottery achieve record sales, including an all-time sales record in 2016 of $594MM.
“We’re excited to continue our partnership with Cactus,” said Christian Hawley, the advertising manager at the Colorado Lottery. “Cactus understands our brand and most importantly has delivered outstanding results.”
“It’s been an honor to serve as AOR for the Colorado Lottery for the past 10 years,” said Joe Conrad, Cactus founder and CEO. “We’re very proud of the partnership and the great results we’ve achieved together to maximize proceeds for the State of Colorado.”
Cactus helps the brands that help people thrive. A full-service marketing communications agency, Cactus delivers brand impact for companies and causes through data-driven strategies, advertising, design, interactive, digital and integrated media services. The agency has been nationally recognized for its innovative work by The One Show, Communication Arts, The Webby Awards, SXSW, Favourite Website Awards, Advertising Age, Creativity and Print’s Regional Design Annual, among others. For more information, visit www.cactusdenver.com.