Size apparently matters, at least for the Kentucky Lottery.
Sales began March 27 for an innovative $10 scratch-off game called Big Money that features an oversized ticket, 8 inches by 8 inches. The ticket is roughly twice the size of the largest ticket previously on sale.
The lottery for years has had scratch off tickets selling for more — currently up to $25 — but Edie Frakes, Kentucky Lottery vice president of marketing, said the size of the ticket adds to the appeal, as does the extended time it takes to play the full game.