Denver — NASCAR® season is here, and Cactus is helping the Colorado Lottery celebrate with a new TV spot for their latest scratch game, Fast Track Cash. With a chance to win up to $100,000 instantly, Fast Track Cash gives everyone a shot at the thrill of victory.
The TV spot was shot at Pikes Peak International Raceway in Fountain, Colorado and used local Colorado talent and crew. The spot was designed to resonate with NASCAR® fans while still engaging Colorado Lottery customers.
“NASCAR fans are some of the most passionate people around,” said Creative Director Jim Morrissey. “We focused on creating a spot that marries the excitement of NASCAR and the thrill of playing Colorado Lottery games.”
This integrated campaign includes a :30 TV spot, :30 radio spot, point-of-sale, digital and social elements. Non-winning tickets can be entered into a second drawing for a chance to win a trip for two to NASCAR Champions’ Week™ in Las Vegas.