The lottery industry is a behemoth. In 2016 alone, U.S. lotteries generated $80 billion in revenue—more than the combined sales of movie and concert tickets. Keeping the industry relevant and growing is important since lotteries bring their revenue back to their local communities.
Maura McCann knows what it takes to drive growth in this business. As the marketing director of New Hampshire Lottery, the oldest legal lottery in the United States, Maura has seen first-hand some of the biggest transformations the industry has ever seen.
At La Fleur’s 2017 Lottery Symposium, Maura shared her insight on the role of player and retailer engagement in the lottery business. We recently spoke to Maura about her presentation and asked her about the biggest challenges facing lotteries and what it takes to thrive as a marketer in this industry.