With a breakup of the often criticised Swedish monopoly on the near horizon, online gambling is driving growth in that major market through Q1.
Q1 Result
Overall, the Swedish market shows a 0.2% year-on-year increase in the gaming market for Q1 2017 to SEK 5.4bn (€553.6bn/$622.5bn).
The Breakdown
According to Swedish gambling regulator Lotteriinspektionen, the patronage from Swedish-based gaming players dropped 3% in providing SEK 4.2bn, while non-Swedish patronage increased 13% to sales of just over SEK 1.2bn.
Individual Performance
State-owned Svenska Spel reported sales of SEK 2.16 bn. The year-on-year decrease of 5% was weighted down by a land-based decrease of 9% while online gaming increased by 6%.
Another operator, ATG, maintained stabilised year-on-year sales of slightly more than SEK 950m for Q1 2017, with land-based games decreasing by 11% and internet games increasing by 10%.
Lotteries
Lottery Svenska Postkodföreningen increased 3% year-on-year for Q1 to sales of just over SEK 623m, with Folkspel, Bingolotto and Sverigelotten decreasing by 10% year-on-year to SEK 140m in sales.