When West Haven bar owner Sue Kelly decided to start selling Keno last April she had reservations.
Kelly’s on Campbell is a neighborhood bar, with lots of loyal regulars. Kelly likes to think of it as a living room for her patrons.
“I wasn’t sure I wanted an onslaught of people I didn’t know,” said Kelly, a Yale New Haven Health nurse by day who co-owns the watering hole with her husband Kevin Kelly.
Now, just over a year later, the decision has paid off.
During Keno’s first year of operation in Connecticut — from April 2016 to April 2017 — Kelly’s on Campbell sold $665,000 in Keno tickets, making it the highest grossing Keno seller among the Connecticut Lottery Corp.’s new retailers, many of which are bars and restaurants, according to state officials.
“It has been [a boon] because the bar business itself is very tough,” Kelly said. “It’s made a huge difference.”
Retailers receive a 5 percent commission on gross ticket sales, which for Kelly’s amounts to approximately $33,000, plus additional bonuses, including 1 percent on the prize value of every winning ticket between $1 and $599 cashed on-site.