IWG has developed its first ever physical instant win game, with Canadian Lottery Loto-Québec the first to market the new product.
The new physical game is based on the supplier’s hugely popular title Cash Buster, one of the most successful online instant win games in the lottery space.
This launch marks the first time IWG has developed one of its digital titles into a physical form, and plans to roll out products like this to a number of its other partners.
The supplier also has plans to develop other hits such as Mayan Bonus, Cash Buster Towers and Super Gem Blaster into the same physical format.
Rhydian Fisher, CEO at IWG, said: “This is a truly ground-breaking moment for the instant win sector. Loto –Quebec have used dual launches online and in retail very effectively with us before but never before has a digital game been turned into a physical ticket – it has always been the other way around in the past.
“It just goes to show how successful Cash Buster has been online for Loto-Québec that they have decided to create a physical game for their retail customers.
“This is a massive step for IWG and an industry first for Loto Quebec. We are planning to roll out further physical editions of our games to more of our partners in the coming months.”
Clément Aubin, Online Product Team Manager at Loto-Québec, added: “Cash Buster has proven to be hugely popular with our online customers, and it made perfect sense for us to offer the same game to our retail players.
“We have a great working relationship with IWG and they have been extremely helpful in delivering this unique product for our customers. I’m sure it will be as big a hit for the retail sector as it has been online.”
IWG has provided a full online instant win service to lotteries for over 15 years, producing more than 250 high quality instant win games, and now also offers its content to commercial brands including GVC, Rank Group and 888.
IWG won online lottery supplier of the year at the 2017 EGR B2B Awards, the first time the supplier had entered the prestigious awards.