California’s state lottery system is officially seeking a general market vendor for “lead agency advertising services,” as per an RFP issued at the end of last week.
Independent El Segundo shop David&Goliath has been creative and media agency of record on the account since late 2010, when it beat out Omnicom’s Alcone Marketing Group and McCann’s since-shuttered L.A. office.
BBDO San Francisco had been the Lottery’s agency of choice since 2004 before being “eliminated early in the process.”